
Boob - The Swedish original The idea behind Boob was born on a cold, windy day in the autumn of 1999. I watched my sister nurse her newborn son in a park in Stockholm, waist bare to the icy northern wind. Then and there, I decided that it should be every woman’s right to nurse in comfort and in style. The answer was Boob nursing wear – a Swedish patented innovation that will make you look great. And that was just the beginning. Today, we’ve got you covered from maternity through nursing. Motherhood is an amazing journey and we are here to help you make it in comfort and looking you best ever - all the way from tiny bump to baby at your breast. With best regards, Mia Seipel, founder of Boob
Awards Parent Tested Parent Approved One of out best selling basics, the nursing singlet, has been awarded the ptpamedia award “Parent Tested Parent Approved†2010. Parent Tested Parent Approved A favourite style among our nursing customers, B.Warmer has been awarded the ptpamedia award “Parent Tested Parent Approved†2010. Entrepreneur of the year Mia Seipel has been awarded the â€Entrepreneur of the year†by the Swedish business magazine Veckans Affärer 2007. Excellent Swedish Design Award Boob has been awarded the Excellent Swedish Design Award 2001. Top Ten Female Award Mia Seipel and Boob has been awarded the GWIIN “Top Ten Female Award†2003.
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